The Brand X Challenge is for college students to compete in a brand sponsored design competition. Expanding on the Sephora Campaign "We Belong to Something Beautiful", our task was to concept a 3D exhibit design for a pop-up shop that would be used in select locations and would serve as a great interactive space for costumers.

This project was very exciting for me, not only because I was able to share and collaborate ideas with my teammates but it also allowed me to step inside the audiences shoes and look at beauty and products from a different perspective. Focusing on bringing together a space that would capture the idea of embracing "YOUR" beauty.  

​From there, my team and I decided our event messaging would be "See your Beauty, Let it Shine." Celebrating your inner beauty and how it translates into makeup that you feel beautiful in.