Branding + Packaging

nugg rebranding

About

Objective

Main Colors

Nugg sells a variety of face masks that use natural elements like fruits and minerals in their products. Although their products are good quality and the affordable prices are popular with consumers, the packaging and design are lacking and do not reflect a good brand design.

The goal of the assignment given, was to do a complete redesign of the brand as well as the packaging. I wanted to elevate the brand and give it a more luxury, organic look and feel. I also redid the logo to go along with the new design.

Logo Design

old logo

new logo

Old Package Design

Lemon & Cucumber Gel Mask

Pomegranate Clay Mask